Not all silent auction events are created equally.
But the upcoming Inaugural Integration Auction, Scatter Categories 2010 – hosted by Brand in Entertainment (BiE) – is truly in a class all its own.
You won’t find luxury vacation packages, department store gift certificates or state-of the-art flat screen TVs at this silent auction event. On Jan. 20, corporate and ad agency representatives will gather to outbid one another for the chance at integrating their brands into the hottest upcoming films and television shows.
BiE helps weave national and international brands into pop culture through entertainment sources like movies, TV shows, plays, Webisodes and novels. We’re not talking product placements here, either. Think back to 1983, when all of America had to have the Ray Ban Wayfarer sunglasses donned by Tom Cruise in “Risky Business” during the infamous dance scene.
To make the silent auction event even more captivating and unique for guests, BiE has decided to collaborate with IML. Leveraging IML silent auction and pledge software, guests will be able to place bids on electronic keypads from the comfort of their own seats. Plus, they’ll be able to track bidding activity in real time on large-screen plasma TVs throughout the room.
For 2010, BiE currently has 33 films and 25 television projects scheduled, including “Henry’s Crime” starring Keanu Reeves and James Caan, and “Unamerican” starring Jessica Biel and John Leguizamo.
With electronic, interactive bidding and auction items you can’t get anywhere else, the Inaugural Integration Auction is sure to be an auction unlike any other.
