In the current economic climate, fundraisers face a tough challenge: Trying to garner financial donations when donors simply don’t have as much to give.
And yet, that didn’t stop Brigham and Women’s Hospital in Boston from raising $1 million at its annual “In Party” silent auction fundraiser.
In a recent BizBash article, the hospital’s three secrets to success are revealed:
1. Keep it Simple. Organizers of the silent auction fundraiser moved away from overly elaborate decorations. Instead of expensive floral centerpieces, paper rectangles spanned each table, spelling out the party’s themes: innovation, inspiration and incredible care.
2. Reinforce the Cause. Event organizers also used the table centerpieces to constantly remind donors of their worthy cause. Every table included paper cards with detailed facts about the hospital programs affected by the event.
3. Make it Easy to Donate. Event organizers leveraged IML silent auction and pledge technology to streamline and simplify the bidding process. Guests were able to place bids from the comfort of their own seats. Plus, guests’ personal information was registered beforehand to make the bidding process even more convenient.
If you’re planning an upcoming silent auction fundraiser, implement these tips to ensure the current economic climate doesn’t stand in your way of raising funds.
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