What better way to promote a cookbook and interact with readers than to offer them tasty dishes prepared by the actual chefs themselves?
Audience interaction is the recipe for success when it comes to the recent release of “Morton’s The Cookbook.” To commemorate the new cookbook, the legendary steakhouse is hosting book-signing receptions at more than 40 locations around the U.S.
But beyond just meeting the authors and obtaining an autographed copy, guests will be able to sample some of the cookbook’s recipes prepared by chefs from Morton’s and participate in a silent auction. All proceeds from the events benefit Feeding America, a hunger-relief charity that provides food to more than 25 million low-income Americans.
Combining Audience Interaction, Fundraising, Entertainment & Promotion
Morton’s has hit upon an idea that combines audience interaction, fundraising, entertainment and promotion. When planning your next event, ask yourself:
• Are guests interacting with one another and with my organization?
• Can my event be successful at fundraising?
• Are guests entertained?
• Does my event promote my organization?
Here are 5 ideas to ensure your next event, like Morton’s, combines all of these points:
1. Incorporate audience response keypads that allow your guests to place instant bids right from their seats.
2. Offer your guests interactive quizzes to create a lively, fun and even competitive atmosphere. You could even customize a quiz so the questions focus on your organization.
3. Incorporate audience response systems that are branded for your organization. Display your company’s logo on keypad screens and other devices.
4. Encourage audience interaction by allowing guests the ability to text message questions, thoughts and comments throughout the event to be shared with the group.
5. Inspire a little friendly competition with silent auction software and pledge technology that constantly updates guests with the highest current bids. Not only will you create excitement and interaction, you’ll also generate competitive bidding and increase the value of auction items.
Discover additional ideas on combining audience response, fundraising, entertainment and promotion at your next event.
