A simple glance around the economy today, into the trends and highlights of the way people are doing business, will show you that Green is In and the importance of ethics and sustainability is at an all time high. When it comes to event planning it’s no different and there are things you can do to ensure that your event promotion efforts will be green, sustainable and completely ethical.
Posts in the ‘Events’ Section
Wednesday, July 7th, 2010
Wednesday, March 31st, 2010
Wednesday, March 24th, 2010
Wednesday, February 24th, 2010
Thursday, January 7th, 2010
Monday, December 28th, 2009
Tuesday, December 15th, 2009
Wednesday, November 25th, 2009
Monday, October 5th, 2009
Thursday, October 1st, 2009
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Wednesday, July 7th, 2010
In the current economic climate, fundraisers face a tough challenge: Trying to garner financial donations when donors simply don’t have as much to give.
And yet, that didn’t stop Brigham and Women’s Hospital in Boston from raising $1 million at its annual “In Party” silent auction fundraiser.
In a recent BizBash article, the hospital’s three secrets to success are revealed:
1. Keep it Simple. Organizers of the silent auction fundraiser moved away from overly elaborate decorations. Instead of expensive floral centerpieces, paper rectangles spanned each table, spelling out the party’s themes: innovation, inspiration and incredible care.
One preventative hair loss shampoo company is working to “bring back the moustache” with a unique fundraising idea. After all, even bald men can grow moustaches!
Zenagen Shampoo, maker of a preventative hair loss shampoo, asked participants to submit pictures of themselves in costumes incorporating moustaches (real or fake), according to a recent article in The Auburn Plainsman. The winning photo – selected by a panel of judges – was chosen based on how well the moustache was incorporated into the costume.
IML Connector Audience Response System
Attendees at this week’s International Confex Exhibition in London got a firsthand, exclusive view of the brand-new IML Connector audience interaction and voting tool.
Not there? Not to worry.
We’ve got our own exclusive look at the new audience response system.
The audience response device – in direct response to event producer demand – reduces the amount of hardware necessary for attendees to fully participate in events. The single handheld device combines:
- Multiple audio channels and portable PA system
- Instant voting with configurable menus and choices
Large-scale events – from silent auctions to shareholder meetings – require careful planning, monetary resources and manpower. And a few tried-and-true tips for event planning don’t hurt, either.
In a recent podcast and whitepaper from promotional product retailer 4imprint, Paulette Wolf and Donielle Levine, authors of the book “Event Planning Made Easy,” offer what they consider the first and most important tip for successful event planning:
Establish the 5 “W’s” and 1 “How.”
One by one, those 6 elements include:
1. Who are the guests or attendees?
2. What is the event being planned?
Not all silent auction events are created equally.
But the upcoming Inaugural Integration Auction, Scatter Categories 2010 – hosted by Brand in Entertainment (BiE) – is truly in a class all its own.
You won’t find luxury vacation packages, department store gift certificates or state-of the-art flat screen TVs at this silent auction event. On Jan. 20, corporate and ad agency representatives will gather to outbid one another for the chance at integrating their brands into the hottest upcoming films and television shows.
Whether hosting a fundraising event for a school, church, non-profit organization or any other entity, certain planning requirements remain the same. In a recent post on The Fundraising Authority blog, several steps were identified to incorporate into planning. We’ve added to the list to create the 13 essential steps of any successful fundraising event.
1. Determine the event’s purpose. Is the goal to raise funds, gain publicity or develop a presence in a new market? In some cases, events have a combination of goals. For example, a charity dinner might be hosted to gain publicity for a non-profit organization, with a secondary purpose of raising funds.
For charity organizations, a down economy presents a conundrum of sorts: the worse the economy, the greater the need for fundraising donations—and the greater the difficulty in securing them. When brainstorming fundraising ideas, it’s vital to consider how to maximize fundraising ROI.
But which fundraising ideas produce the best results? And which donor groups should be targeted to gain the most return?
Blogger Norman Olshansky, of non-profit consulting firm NFP Consulting Resources, presents some useful statistics to maximize fundraising (based on “Fund Raising: Evaluating and Managing the Fund Development Process” by James Greenfield) in a recent post.
In December 2005, Associated Content offered twelve ideas for how to run a silent auction with the article Organize A Silent Auction.
Despite being nearly four years old, some ideas in the article are timeless, including:
- Set a deadline for items to be entered into the auction
- Ensure you have sufficient lighting wherever the auction is to be held.
In the four years since this article was published, silent auction software built into hand-held Communicators from IML has ensured the success of hundreds of silent auctions.
A recent article in Profit Quests Fundraising titled “A New Trend in Fundraising,” details both the history, and per its title, unique new ideas in fundraising.
In regards to historical fundraising, the article offers an interesting history on the emergence of fundraising galas and events. When discussing new trends, the article cites new philanthropic support companies, like eTapestry.com and Kintera.com, “that have put an electronic twist to the old fundraising methods.”
At IML, we’ve seen hundreds of fundraising events achieve unprecedented success when using new technology to support unique fundraising ideas. Below, are two of the best:
