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Thursday, January 7th, 2010

Large-scale events – from silent auctions to shareholder meetings – require careful planning, monetary resources and manpower. And a few tried-and-true tips for event planning don’t hurt, either.

In a recent podcast and whitepaper from promotional product retailer 4imprint, Paulette Wolf and Donielle Levine, authors of the book “Event Planning Made Easy,” offer what they consider the first and most important tip for successful event planning:

Establish the 5 “W’s” and 1 “How.”

One by one, those 6 elements include:

1. Who are the guests or attendees?

2. What is the event being planned?


Tuesday, December 15th, 2009

Tips for Successful Fundraising EventsWhether hosting a fundraising event for a school, church, non-profit organization or any other entity, certain planning requirements remain the same. In a recent post on The Fundraising Authority blog, several steps were identified to incorporate into planning. We’ve added to the list to create the 13 essential steps of any successful fundraising event.

1. Determine the event’s purpose. Is the goal to raise funds, gain publicity or develop a presence in a new market? In some cases, events have a combination of goals. For example, a charity dinner might be hosted to gain publicity for a non-profit organization, with a secondary purpose of raising funds.


Thursday, October 8th, 2009

Church Fundraising EventsEvery year, St. John’s Lutheran Church in Stony Ridge, Ohio, undertakes one major service project. This year’s service project, the Community Rehab Project, involves renovating the home of a local woman in need, according to The Press in Ohio.

To raise $15,000 for the project, St. John’s is hosting multiple church fundraising events—sometimes weekly—to involve as many people and raise as many funds as possible.

One fundraising event, the “Celebrity Serve,” involved local celebrities serving ice cream to town residents. The celebrities, including the church pastor, local politicians and local public figures, were able to raise $450 in tips alone.


Thursday, October 1st, 2009

Unique Fundraising IdeasA recent article in Profit Quests Fundraising titled “A New Trend in Fundraising,” details both the history, and per its title, unique new ideas in fundraising.

In regards to historical fundraising, the article offers an interesting history on the emergence of fundraising galas and events.  When discussing new trends, the article cites new philanthropic support companies, like eTapestry.com and Kintera.com, “that have put an electronic twist to the old fundraising methods.”

At IML, we’ve seen hundreds of fundraising events achieve unprecedented success when using new technology to support unique fundraising ideas.  Below, are two of the best: