What phrase recently set the Guinness World Record for number of social media mentions in a 24-hour period – raising $70,000 through fundraising in the process?

A. #AIDSAwareness

B. #EliminateHeartDisease

C. #SayNoToPoverty

D. #BeatCancer

If you answered “D. #BeatCancer”, you know your social media and fundraising trivia!

In late October, EVERYWHERE, a social media marketing firm in Atlanta, officially set the record for the most widespread social network message in 24 hours. The phrase #BeatCancer received a total of 209,771 mentions on Twitter, Facebook and blog posts in just one day.