In the current economic climate, fundraisers face a tough challenge: Trying to garner financial donations when donors simply don’t have as much to give.

And yet, that didn’t stop Brigham and Women’s Hospital in Boston from raising $1 million at its annual “In Party” silent auction fundraiser.

In a recent BizBash article, the hospital’s three secrets to success are revealed:

1. Keep it Simple. Organizers of the silent auction fundraiser moved away from overly elaborate decorations. Instead of expensive floral centerpieces, paper rectangles spanned each table, spelling out the party’s themes: innovation, inspiration and incredible care.