On May 21st of this year, a silent auction held by poverty fighting organization Robin Hood helped generate over $72 million for residents of New York City in need. Remarkable about this silent auction was that not a single prize was up for bid.
Before the event, Robin Hood engaged with IML to rent audience response keypads to be held in the hands of each gala attendee. Spurred along by emcee Jon Stewart, and celebrity attendees Anne Hathaway, Eli Manning & Brian Williams, attendees were encouraged to donate simply by entering pledge amounts into their keypads.
